Author of Entrepreneurial You, Reinventing You, and Stand Out, Dorie Clark is one of the Marshall Goldsmith 100 Coaches, and Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business. A former presidential campaign spokeswoman and a frequent contributor to the Harvard Business Review and Forbes, Dorie is recognized as a “branding expert” by the Associated Press.
In our interview this week, she shares with us her fascinating story of how she found meaning in her work and how it might help you to do the same in today’s fast-moving world.
Marshall: I’m here with my wonderful friend Dorie Clark. Dorie is a world authority at helping people get their message across in a crowded marketplace – in other words Stand Out! Dorie, I love your background. It’s so unique. You went to undergraduate school and studied philosophy. You went to Harvard Divinity School. I think people would love to hear how your background helps you do your job now in working with corporate people?
Dorie: Thank you so much Marshall.
One of the things that inspired me to write my first book Reinventing You, is that diverse background I have. You see, part of what drew me to philosophy and the study of religion is the fact that it is how people make meaning in the world.
In contemporary society, the workplace now serves this function for many people. The question that we always ask first now is, “What do you do?” It is very unfortunate when people answer this question and their answer is something that they don’t care about, don’t feel engaged with.
So, part of what animates my work is helping to make sure that people are connecting, that they feel like they’re doing something truly meaningful with their lives. That they feel that they are fulfilling their purpose and helping their companies. That it is a win-win to work together. This all comes from that quest I have to know how people make meaning.
Marshall: I love what you’re doing. My daughter, Kelly Goldsmith, and I have done some research on what matters in life. We found that you really need to have simultaneous happiness and meaning.
Happiness — you love the process of what you are doing. And, meaning – it is exactly what you are talking about – you need to find a sense of purpose. What you do needs to matter to you, the outcome needs to matter to you.
So, I love what you are doing. I think it is great for companies. I also think it is great for individuals. Thank you very much!