My good friend and Dartmouth Professor Vijay Govindarajan (VG) reveals a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (HBR Press, April 2012):
Innovation flows uphill and its future lies in emerging markets.
The launch of the book Reverse Innovation has been hugely successful. Here are a few highlights:
1. Over 50 CEOs of American, European, and BRIC countries have endorsed the importance of the concept. The concept originated in the classic HBR article VG wrote with GE’s CEO Jeff Immelt.
2. The book got very positive reviews in major media– WSJ, FT, The Economist, and Fortune.
3. The book reached major milestones in Best Seller Lists: NYT, USA Today, WSJ, B&N, and Amazon Best Seller.
You will find the book of considerable interest. May I also request you post a brief customer review on Amazon after you read the book.
Life is good.